When we shoot our images the camera see's light, color and sharpness diffrent than

we do with our sophisitcated eyes. It will be a long way down the road till

150 years of photographic technique will catch up with 160.000 years of human development.

That's why we need to help those images to come back to life as we

saw them when we pulled the trigger. Photoshop and many other software

are helpfull with this but we still need to know how the computer with

lots of 0's and 1's interpreds, what we actually saw earlier.

Here some of the digital enhancements I did.

Scroll with your mouse pointer over the images (give it a second to upload) andyou will see the differences.

Make sure to come back, because this is a new section and will be updated on a contineous basis.

Those images here were prepped for CMYK Magazine prints which can not be reproduced as

colorfull as I could do for the web, due to the ink and paper limits.

For web we talk about light and can go crazy with saturation.

For print we use inks on paper and are limited to the 4 available hues in CMYK.

That's why those color spaces have less punch

Enjoy!

For all our color loving Velvia fans, the "light room Velvia" transformation:

Sometimes the limited latitude hides details as the clouds or the texture in the jersey. I like to bring them back:

'You either loose the highlights or the shadows, make your pick', was the motto in analog photograpy aka slides.

Knowing your right tools in the lightroom leaves you without beeing forced into those cruel decisions. You'll get the best of both wolrds:

Sometimes we need to help the background colors and fill in with some light room flash:

In action we can not use close up fill cards, so we need to do it on the computer in post processing:

Little details are somtimes more importand than big moves. Here the cover for a Yamaha Brochure.

Shots in the shadow are colder than in the sun, but we can bring back the warmth. Who wants to buy in the cold, anyway:

Usually we only try to enhance sharpness, color and separation:

But sometimes we also want to help out mother nature a little more for our taste...

Selective darkening and lightening brings in the right contrast for the action:

If Dust, than one with a nice color, right?

Instead of global adjustments I like to go in and 'paint' pixels the way I like them to be:

California is warm, so should be the colors:

This section will be updated with more and hopefully better images to show why the right

prepping is as much as important as the right shooting. Please be welcome to come back!

Frank Hoppen Enterprises, Inc,

Studio and Office Address: 21951 Midcrest Drive, Lake Forest, CA 92630, (001) 949-951/8810

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