When we shoot our images
the camera see's light, color and sharpness diffrent than
we do with our sophisitcated
eyes. It will be a long way down the road till
150 years of photographic
technique will catch up with 160.000 years of human development.
That's why we need to
help those images to come back to life as we
saw them when we pulled
the trigger. Photoshop and many other software
are helpfull with this
but we still need to know how the computer with
lots of 0's and 1's
interpreds, what we actually saw earlier.
Here some of the digital
enhancements I did.
Scroll with your mouse
pointer over the images (give it a second to upload) andyou
will see the differences.
sure to come back, because this is a new section and will be
updated on a
images here were prepped for CMYK Magazine prints which can
not be reproduced as
colorfull as I could
do for the web, due to the ink and paper limits.
For web we talk about
light and can go crazy with saturation.
For print we use inks
on paper and are limited to the 4 available hues in CMYK.
That's why those color
spaces have less punch
For all our color loving Velvia
fans, the "light room Velvia" transformation:
Sometimes the limited
latitude hides details as the clouds or the texture in the jersey.
I like to bring them back:
'You either loose the highlights
or the shadows, make your pick', was the motto in analog photograpy
Knowing your right tools in the
lightroom leaves you without beeing forced into those cruel
decisions. You'll get the best of both wolrds:
Sometimes we need to help the background
colors and fill in with some light room flash:
In action we can not use close
up fill cards, so we need to do it on the computer in post processing:
Little details are somtimes more
importand than big moves. Here the cover for a Yamaha Brochure.
Shots in the shadow are colder
than in the sun, but we can bring back the warmth. Who wants
to buy in the cold, anyway:
Usually we only try
to enhance sharpness, color and separation:
But sometimes we
also want to help out mother nature a little more for our taste...
Selective darkening and lightening
brings in the right contrast for the action:
If Dust, than one with a nice color,
Instead of global adjustments I
like to go in and 'paint' pixels the way I like them to be:
California is warm, so should be
This section will be updated with
more and hopefully better images to show why the right
prepping is as much as important
as the right shooting. Please be welcome to come back!
Dirt Bike image wins
Photoshop World Award
This Hoppen Image won the Photoshop World Guru
Award 2003 for Excellence in Photoshop Design.
here for more information
Frank Hoppen Enterprises,
Studio and Office Address: 21951
Midcrest Drive, Lake Forest, CA 92630, (001) 949-951/8810
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